Massimo Acquaviva
This is the blog of Massimo Acquaviva, 2R Capital Investment Management Limited co-founder and co-CEO. This blog will explore various aspects of Massimo’s professional life, covering topics such as building a successful business brand, due diligence and investment. It will also take a look at the best ways to market a business, the Hub at Columbia Business School, types of financial assets and the benefits of graduate programmes for both graduates and employers.
Marketing
Entrepreneurs like Massimo know that branding is crucial in building a successful business that stands out from the competition. Great branding enables a business to become more recognisable, build customer loyalty and gain and retain employees. Great marketing is also vital when developing a successful business. To do this effectively is likely to involve market research, profiling of target markets, identification of the business’s USP and development of the business brand. Choosing marketing avenues, being clear about the goals and budget of the campaign and nurturing loyal customers will all play a significant role in such marketing endeavours.
Due Diligence
Due diligence can also play an important role in business and investment decisions. This is the process of analysing and mitigating the risks relating to such decisions. It involves examining a company’s numbers, comparing these numbers over time and benchmarking them against those of a competitor, and it can be applied in many different contexts.
Planning
When it comes to making investment decisions, it’s vital to always have a plan – this means identifying clear investment goals and a timeframe in which they will ideally be achieved. Investment can be a key way to build long-term wealth and there are many ways to invest, such as through a managed investment fund.
Financial assets
Financial assets are investment assets that have a contractual claim to the value of what they represent. Types of financial assets include cash and its equivalents, preference shares, equity stock, debentures, accounts receivable, mutual funds, derivatives and insurance contracts.
Education
Massimo is a graduate of Columbia Business School, where he earned an MBA in Finance and Entrepreneurship. The Hub is the institute’s new think tank that aims to explore the world’s most pressing current issues. Its mission is to equip both current and future business leaders with the tools needed to deliver positive change.
For graduates, including those of Columbia Business School, graduate programmes can be a good way to bridge the gap between university and working life, while for employers, hiring graduates is not only usually cost-effective but can also result in new and positive perspectives being brought into the business.
